WTF is Retail Media? A Criteo|Digiday Guide
The digital shelf is always open.
With retail media, brands can secure a prominent spot on the digital shelves of their retail partners. And retailers can add a new revenue stream by offering new ad placements to their brands.
But two sentences can’t fully explain all there is to know about the industry that’s taking the retail world by storm. Learn all about retail media and why it’s the next big thing in the Criteo|Digiday guide, WTF is Retail Media?
- WTF is retail media?
- Three reasons it’s trending
- Industry factors contributing to its growth
- What’s holding retail media back?