What to Expect for Festive Season 2020: 5 Key Consumer Trends in Europe
2020 is a year unlike any other, which means that using past festive season trends to guide this year’s marketing campaigns won’t be enough. So, in anticipation of an unprecedented festive season, we did something else to find out how consumers plan to shop: We asked them.
Criteo conducted a global survey, including more than 10,000 European consumers, and identified five key trends that can help you build a unique plan for what is sure to be a unique festive season.
Download the guide for answers to these questions and much more:
- When will consumers be comfortable shopping in stores?
- How are they planning to buy during the festive season?
- What will festive season travel look like?