Consumer Products Brands: It’s Time to Take Control of Your Retail Media Destiny

Is retail media a silver bullet for brands? For those seeking measurable performance, access to first-party data, and a way to reach shoppers at the digital point of sale, it just may be. Criteo recently commissioned Forrester Consulting to conduct a study surveying marketers across the US and EMEA.  We discovered that across both regions, the majority of brands say their growth depends on retail media advertising, but they face some challenges in fully realizing its potential. What’s holding them back? And how can they take control of their retail media future?