If there’s one thing that retailers can agree on, it’s that the retail landscape is wildly changing. This disruption is resonating across physical stores especially.
With the closure of Toys “R” Us and Babies “R” Us, Criteo wanted to investigate how shoppers adapt to a sudden gap in the market. So we surveyed 1,000+ Toys “R” Us and Babies “R” Us shoppers to find out exactly where – and how – they’re buying now.
We found was that, as retailers experience disruption, there are ways to build new opportunities, too. Here are three key findings: