Shopper Story 2020: The New Consumer Mindset

2020 consumers are detectives.

Marketers who win the consideration phase of the buying journey ­­— when people research and investigate potential options — will gain long-term, high-value customers. But what’s really impacting consumers’ decisions today? And how can you influence their evaluation process?

Grow your traffic and your profits with answers to these questions and more in our latest report. See findings from our global survey and deep dive into 3 core elements of the new consumer mindset: discovery, omnichannel, and loyalty.

Download Shopper Story 2020: The New Consumer Mindset to learn:

  • Where high-intent shoppers go first to learn about products
  • What drives one out of four shoppers to a physical store
  • Why 64% of shoppers will buy or boycott a brand
  • And more!