Shopper Story 2020:

The New Consumer Mindset

2020 consumers are detectives: Less than 10% of shoppers buy from the first website they visit.*

Marketers who win the consideration phase of the buying journey — when people research and investigate potential options — will gain long-term, high-value customers.

But what’s really impacting consumers’ decisions today? And how can companies influence this evaluation process?

Grow your traffic and your profits with answers to these questions in our latest report, which features exclusive findings from our survey of 1000+ US consumers.

Download Shopper Story 2020: The New Consumer Mindset to learn:

  • Where high-intent shoppers go first to search for products
  • What drives 1 out of 4 shoppers to a physical store
  • Why 64% of shoppers will buy or boycott a brand
  • And more!


*This figure refers to retailer and brand websites and excludes marketplaces (e.g. Amazon, eBay, etc).

Source: Criteo Shopper Story, Global, July-August 2019, N=9357