Consumer Product Brands: It’s Time to Take Control of Your Retail Media Destiny (US)
A commissioned study conducted by
Is retail media a silver bullet for brands? For those seeking measurable performance, access to first-party data, and a way to reach shoppers at the digital point of sale, it just may be.
According to a new commissioned study conducted by Forrester Consulting on behalf of Criteo, 76% of brands say their growth depends on retail media advertising, but they face some challenges in fully realizing its potential. What’s holding them back? And how can they take control of their retail media future?
Read this new study, Consumer Product Brands: It’s Time to Take Control of Your Retail Media Destiny, to learn:
- The top 5 reasons brands want to invest in retail media
- What’s stopping them from allocating more to it
- 3 opportunities that will increase adoption