Behind the Cart: Customer Experience in the Everywhere Aisle

Did you know that nearly half (49%) of consumers shop for CPG products online?

It’s no wonder then that eMarketer predicts that grocery ecommerce will be the fastest growing online product category this year.

For grocery companies looking to ride that wave of growth, there are some questions to consider. What audiences are using online grocery delivery? What are they looking for from their online grocery shopping experience? In an industry where loyalty is always up for grabs, how do you keep them from shopping elsewhere?

Behind the Cart: Customer Experience in the Everywhere Aisle has these answers and more. Download the report to learn:

  • Why in the land of grocery, convenience is king
  • How customer loyalty has evolved in CPG
  • Consumer buying patterns for different product categories
  • Takeaways for marketers