Brighten-up your retail sales this Diwali.

During this year’s festival of lights, outshine the competition by connecting with shoppers in more relevant ways. Check out our quick and easy guide on how to maximize sales throughout Diwali.

The lengthy Diwali shopping period (nearly two months!) presents a brilliant opportunity for retailers. This happens to be the prime shopping time for Indians, who buy everything from clothes to cars. Marketers can build a profitable pool of customers by starting early and ramping up their shopping campaigns 5-6 weeks ahead of Diwali.  

In this simple guide, we highlight the most important things that will help brand and retailer sales sparkle and shine — before, during, and after the holiday.