The Gen Z Report

Your guide to the next generation of influential shoppers has arrived.

Criteo surveyed thousands of members of Gen Z across the globe to find out what they think about shopping today, like what they want from the retail experience, what motivates them to buy, and more.

Download our Gen Z Report to learn:

  • Why Gen Z values hands-on, tactile experiences more than older generations
  • What factors, like store design and unique merchandise, matter to Gen Z
  • How Gen Z’s significant spending power is impacting commerce in a big way

This new guide is packed with actionable insights, including what brands and retailers can do to connect with more Gen Z shoppers.