The Omnichannel Shopping Journey

2020 shopping trends in the European market

Discover the keys and tools to implement an Omnichannel strategy and be customer-centric

Today, the buying process is more complex than ever. Shoppers discover a product online, take advice on social networks, compare price on their smartphone, buy it online at home and pick-up at their favorite store. They expect a unified and personalized experience across all channels.

Marketers face a real challenge: analysing the right signals collected throughout the buying process, both online and offline, in order to predict the best experience expected by the customer and offer the most relevant message on the most suitable device.


You'll learn:

  • The four main reasons to implement an Omnichannel Strategy
  • The most innovative shopping trends in Europe in 2020
  • How to implement it and the keys to success

Download our newest report today to be an Omnichannel expert!