Today, the buying process is more complex than ever. Shoppers discover a product online, take advice on social networks, compare price on their smartphone, buy it online at home and pick-up at their favorite store. They expect a unified and personalized experience across all channels.
Marketers face a real challenge: analysing the right signals collected throughout the buying process, both online and offline, in order to predict the best experience expected by the customer and offer the most relevant message on the most suitable device.
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