The 2018 Criteo Festive Season Report:

Moments, Trends, Research

In 2017, Black Friday and Cyber Monday shattered sales records, making for one of the most profitable festive seasons ever. But the biggest story of last year starred a retail industry permanently transformed by shoppers able to find great products whenever they want, wherever they are — in the speed of an instant.

In 2018, we expect to see more of the same. To help brands and retailers prepare for every moment in the shopper journey, we’ve put together a guide packed with actionable marketing insights.

Download our 2018 Festive Season Report to learn:

  • How to prepare for festive browsing and buying that starts as early as October
  • Why you should prioritize an optimal mobile experience, especially in-app
  • What makes Cyber Week II the best-hidden opportunity you may be missing
  • And more!

With the help of this guide, you’ll be ready for the biggest festive season yet.


Get the guide