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What is the Criteo Partner Program?

The Criteo Partner Program is designed for digital advertising agencies who manage Criteo advertisers on behalf of other brands or marketers. Criteo Partner agencies get access to a wide range of benefits, including free digital advertising and Criteo platform training as well as access to exclusive content, including industry insights and promotional offers to retain and attract new customers. Partner agencies also have the opportunity to earn a Criteo Partner badge and boost visibility in our preferred global partner listing. Agencies who become Criteo Partners can later apply to become a Criteo Premium Partner.

What is the Premium Partner level?

Agencies who successfully achieve Criteo Partner status will then have the opportunity to reach Premium Partner level - a unique opportunity to get rewarded in the form of an annual rebate for the revenue you generate with Criteo while empowering your customers with trusted and impactful advertising technology solutions.

Why Join the Criteo Partner Program?

Give your customers access to our powerful digital marketing platform to find their best clients, engage them with the perfect ad, and meet their business goals. Advertisers can generate brand awareness, increase new and quality web traffic, and drive new conversions through our multi-product solution offering. Furthermore, as a Criteo Partner, you'll receive the following benefits:


Access training

Develop your skills through the Criteo Advertising Academy learning courses and certification program on how to harness the data across Criteo's 2.5B monthly shopper profiles

Get rewarded

By becoming a Criteo Premium Partner you will be eligible to receive exclusive discounts applied to your monthly invoice to empower your business to grow

Gain recognition

Premium Partners earn a badge with a visibility boost in our preferred global partner listing. Showcase your knowledge of Criteo's product, services and technology as well as your customer successes and attract new customers

Full Platform Control

As a premium partner you will gain access and full platform control of our management center (self-service) dashboard allowing you to quickly launch and adjust client ad campaigns as needed

Let's power the world's marketers with trusted and impactful advertising together!

What are the requirements to become a Criteo Partner?

Agency partners who have a proven track record of delivering customer success and proven skills qualify as a Criteo Partner. This includes:

  • Have a member(s) pass 2 Criteo Advertising Academy Certifications of which one is the Advertising Professional Certification and one is the Management Center Certification. This is to ensure you are certified in planning and managing effective Criteo display advertising campaigns and to ensure you are equipped with the latest product and platform knowledge.
  • Apply to join the Criteo Partner Program and sign our Criteo Partner Program T&C's (see below for full T&C)


Apply now →

How can my agency qualify for Premium Partner status?

Criteo Partners who have a proven track record delivering customer success and skills qualify as a Criteo Premium Partner, including:

  • Have team member(s)* pass 5 Criteo Advertising Academy Certifications of which one is the Technical Specialist Certification and one is the Management Center Certification. This is to ensure you are certified in planning and managing effective Criteo display advertising campaigns and to ensure you are equipped with the latest product and platform knowledge.
  • Meet our annual revenue commitment (available on request after applying to the program)

*A member is an agency user who has registered to the training platform. The 5 certifications can be completed by one agency user or multiple users. 
**Currently only available to agencies based in EMEA regions. Please contact your Account Strategist or if you are outside of EMEA and interested in the Premium Partner Status.

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Criteo Partner Program Agreement

Please download the Criteo Partner Program Legal Terms (read only). The final Terms & Conditions, including the agency revenue targets and final incentives, will be sent to you by your local Agency Account Strategist once you fill out the Criteo Partner application at the bottom of this page.

*Users must have signing authority to complete this agreement.


Download EMEA T&Cs   →

Download US T&Cs   →

Who do we work with?

Criteo Partners and Premium Partners are agencies of all sizes and types across many industries and verticals. Listed below are just a few of the many agencies taking advantage of the Criteo Partner Program benefits.


Partner Success Stories


YoY revenue


YoY sales



"Criteo Partners has given us the required skills to complete the setup and integration of our clients' campaigns faster and more efficiently, as well as additional knowledge about the Open Internet,” says Gerard Raventós. “Criteo is meant to play an important role within the mix of solutions we offer to our clients."

Learn how ROCKET DIGITAL and Criteo built a strong and efficient digital strategy for Conforama



- Gerard Raventós, Digital Account Director at ROCKET DIGITAL


Post-click revenues and conversions generation from Criteo YoY


Investment in Criteo campaigns YoY to support agency growth

"The Criteo Partner program allows you to quickly train new resources and certify the skills acquired over the years by the most senior specialists. Having a constant dialogue thanks to the partner program allows you to obtain better results, through immediate feedback and answers — fundamental for us — and transparent communication on new opportunities to explore."

Learn how Criteo Partner Agency, Webranking, drives full-funnel results for clients



- Roberta Sanzani, Head of Digital Advertising from Webranking


Increase in product purchases YoY


Growth in conversion rate YoY


Of revenues from all channels generated from Criteo

"We feel Criteo's CPC model brings greater benefits to our business. The majority of our marketplace has switched from AdRoll to Criteo and are seeing better results. We view Criteo as a trusted partner who understands our business challenges."

Learn how digital marketing agency drives ROAS for clients with digital advertising



- Mikołaj Salecki, Digital Media and Performance Marketing Director at

Want to become a Criteo Partner?


Contact us through this form to get in touch with us and to receive more details about Criteo Partner and Criteo Premium Partner Programs!