IDC recently released its first ever analysis of ad tech vendors, and it raised a lot of interesting questions about the future of advertising software, and advertising in general.
In the “Future Trends for the Ad-Tech Market” webinar, now available on demand, Jen Whelan, Criteo’s SVP of Marketing, and Karsten Weide, IDC’s VP of Media & Entertainment have a fireside chat to discuss the results from IDC’s latest Advertising Software Forecast.
Watch any time on demand to hear Karsten Weide’s thoughts on ad tech growth, the fragmented market, the duopoly vs. independents, and what the future might look like.
Jen Whelan is Senior Vice President of Marketing of Criteo, the advertising platform for the open Internet, where she oversees the company’s marketing and communications strategies. Jen previously drove key strategic partnerships, developed integrated marketing campaigns and led the execution of advertising campaigns at Qualcomm, Microsoft, T-Mobile and Intel. With a heart for mentorship and development, Jen has championed diverse teams across the globe for 20+ years and counting.
Karsten Weide is the Program Vice President, Media & Entertainment, at IDC. He heads up IDC's consumer research, which covers mobile applications, consumer video, the connected home and gaming. His own research practice covers new media, including online and mobile advertising, ecommerce, and consumer behavior and attitudes. Mr. Weide is a two time winner of IDC's Research Quality Award and is also a recipient of IDC's Research Innovation Award.