Black Friday & Cyber Monday 2020: What Marketers Need to Know

Black Friday and Cyber Monday 2020 are on track to be different than any that have come before. With Amazon Prime Day rumored to be happening in October and major retailers announcing their stores will be closed on Thanksgiving, expectations are changing day by day.

But we know that to predict the future, you first have to understand the past. In “Black Friday & Cyber Monday 2020: What Marketers Need to Know,” Criteo analyzed our proprietary data set from over 2 billion transactions and 5,000 retailers across 35 countries to highlight the top trends of 2019. By understanding the new consumer behaviors in 2020 as well as how people purchased in 2019, we’ve put together a comprehensive guide that covers top purchases in 2019, consumer purchasing behavior on Black Friday, and strategies for the new normal.  


Download the guide to learn:

  1. When Black Friday buyers start hunting for deals
  2. How the customer journey changes across devices
  3. How holiday shoppers will buy if retail stores are closed – or open