App User Behavior in 2020: Asia Pacific

The coronavirus pandemic set off an era of social distancing and changed the relationship between mobile user and their apps. 

Criteo's Global App Survey of over 8,000 mobile users in Australia, India, Indonesia, Japan, Singapore, South Korea, Taiwan and Thailand show that app users in Asia Pacific now depend even more on apps to shop for products, connect with their loved oones, and entertain themselves. App users have been spending more time on their favorite apps, and they also discovered new apps.  

 

Download the full report to see

  • Trends around mobile app usage onset by the Coronavirus
  • Industry and generational breakdown of app usage and engagment
  • How to keep mobile app users engaged


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