In today’s digital world, consumer expectations are changing faster than marketers can keep up with.
Consumers expect a fully personalized experience online, and to achieve that, marketers need full access to their data. But meanwhile, privacy regulations like GDPR signal that they want more control over how marketers use their personal information.
Digital marketing will continue its unpredictable evolution, and marketers have to keep up or risk alienating their customers. In Marketing in 2020: 7 Big Predictions for the Future of Digital & Data, we dive into key issues and tell marketers how to get prepared.