70%. That’s the share, give or take, of users that abandon apps after 10 sessions.
25. The percentage of apps that are only used once before being abandoned.
Stats like this have some saying that we’re in the midst of a mobile engagement crisis. Ad Age says the solution lies within the marketing funnel.
We partnered with Ad Age for exclusive access to this report, How to Solve the Mobile Engagement Crisis: From Installs to Conversion. Download it to explore the issues impacting app marketing and how marketers can adopt a full funnel mobile app strategy to prevent abandonment.
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