Preparing for the Peak Season: The Supply Side of Your Holiday Strategy
Access to the right inventory can make or break your holiday campaigns.
You want to reach as many shoppers as possible during the holiday season. But fierce competition in walled gardens and concerns about brand safety and fraud make it hard for advertisers to get the exposure they’re looking for.
In the final session of our virtual series, Lindsey Marshall, Director Publisher Partnerships, US from the Criteo Supply team shares how advertisers can diversify their portfolio to get the most reach possible this season, while ensuring quality and combating invalid traffic.
- How Criteo gets prioritized inventory from publishers
- New inventory options to add to your strategy
- How publishers are preparing for the holiday season
- What impact to expect from the pandemic, social distance and the upcoming election
Director Publisher Partnerships US
VP, Global Supply Quality and Brand Safety