Capturing the Omnishopper: App, CTV, and Customer Data Holiday Strategies
30% of Americans downloaded at least one shopping or streaming app during the peak of the coronavirus outbreak.
Across generations, people have embraced digital shopping and entertainment more than ever in response to stay-at-home orders. As holiday shopping ramps up, we expect those digital behaviors to continue. That’s why it will be app, CTV, and omnichannel strategies for the win this season.
In the third session of our virtual series, panelists shared their experiences and recommendations for each of these strategies, so you can put them to work for you this holiday.
In this panel session, you’ll learn:
- How to use app, video, and customer data effectively during the holidays
- The top trends and best practices across channel
- Audience Q&A
Sign up for the entire virtual series or register for one at a time.
Speakers
Len Ostroff
SVP of Global Partnerships & Alliances
Criteo
Sherene Hilal
SVP of Marketing & Business Operations
Bluecore
Karen Ring
Senior Director of Insights & Analytics
Magnite
Ben Roodman
Senior Director of Partner Development
AppsFlyer
