From Push to Pull: How Brands Can Plan for Earlier Than Expected Shopper Demand This Holiday Season
When it comes time to start holiday shopping, how can brands get the new customers they acquired to think of them first?
In the second session of our virtual series, we walked through the strategies that brands can enact to engage and retain shoppers for the holidays and beyond.
- Browsing and purchasing trends for top product categories
- When to start investing to win key holiday events
- How to budget for increased costs and competition
SVP, HEAD OF NA KNOWLEDGE TEAM
GLOBAL DIRECTOR OF STRATEGIC PARTNERSHIPS AND GTM