Consumer Behaviors to Expect this Holiday Season: How Will They Shop if Stores are Closed?
Holiday shopping usually consists of long lines outside stores in the late hours of Thanksgiving, jam-packed malls, and carts full of the best deals of the year. But we already know that 2020 will be different; in fact, a few major retailers have already announced they will be closed on Thanksgiving night. Are Black Friday in-store closures imminent as well? And, if stores are indeed closed during Black Friday, how will consumers shop instead?
In the first session of our virtual series, we discussed how retailers can counteract the loss of foot traffic and still win this holiday season.
- Where consumers are shopping now
- How to prepare for the new holiday shopping experience
- And what you can do to create a seamless buying journey across all channels to drive loyalty among your customers
VICE PRESIDENT OF SALES & ACCOUNT STRATEGY
HEAD OF RETAIL ACCOUNT STRATEGY