We made this list and checked it twice.

Your best Q4 ever starts here.

The Holiday and Festive Season Playbook on a Page gives you a simple plan to make the most of the busiest season—and beyond. We break down Q4 into three main phases, with suggestions for what audiences to target, what ad formats to use, and what messages to promote. No information overload, no giant report to sift through. Just a straightforward guide to maximize your advertising for the peak shopping season, based on our data from more than 22,000 advertisers and $1 trillion in ecommerce sales.

Get specific campaign guidance for:

  • Several weeks before Black Friday/Cyber Monday
  • A few weeks before Black Friday/Cyber Monday
  • Post-Black Friday/Cyber Monday through the end of the season
  • 2023 and beyond