State of Digital Advertising 2021: Marketing Budgets & Priorities in a New World
We surveyed 1,000 senior marketing executives globally to find out what they’re spending more of their ad dollars on—and what they’re not.
Top findings in the study:
- Digital campaigns are the least impacted marketing activity.
Though marketers are scaling back spend on things like events and conferences, 59% say their digital marketing campaigns are going ahead as planned. - Website sales are the #1 metric influencing marketing plans, according to 50% of respondents.
This indicates that generating more online sales overall, including on apps, will be a huge emphasis for businesses in 2021. - Over dependence on walled gardens is a top concern.
1 out of 3 marketers say that among the issues they experience most frequently, their digital campaigns are too dependent on Facebook, Google, and Amazon.
View the data charts on these and other research-backed insights inside our free report.
*Criteo COVID-19 Impact on Marketing Survey, Global, October 2020, n=1,037. Includes respondents in the US, UK, France, Germany, Italy, Spain, Australia, Japan, South Korea, and India.
