Singles’ Day 2020: What Marketers Need to Know
Online will be doubly important this Singles’ Day.
What began in China as a celebration for single people, with food and gifts of single, or ‘1-shaped’ items, has become a massive shopping event across Greater China and Southeast Asia.
Ecommerce giant, Alibaba, recorded 25%+ increases in online sales on Singles’ Day year-over-year in 2018 and 2019.
And it’s likely to grow again this year in light of one fact: in the last few months, 53% of people discovered at least one form of online shopping that they want to continue — like buying through mobile apps or picking up online purchases in-store.
The influx of online buyers of all generations can offer a big boost to Singles’ Day brands who play their cards right.
Using our consumer surveys and seasonal sales dashboard, we’ve put together Singles’ Day-specific online data and insights to help you make the most of this peak sales day.
Download the Singles’ Day 2020 guide to learn this and more:
- Which product categories will be the hottest?
- How early are shoppers looking for deals?
- Are App ads effective?
