Understand the changing nature of retail from the shopper perspective

Criteo’s Shopper Story 2017 -- US

What do today’s shoppers say they need from retailers online and offline? Insights from this new global study of nearly 10,000 consumers provide guidelines for reaching the empowered omnishopper.

Here’s what you will learn:

  • Which forms of omnishopping are the most common
  • What still drives shoppers into real world stores
  • The role of retail websites in driving purchase activity
  • What factors make shoppers likely to convert on one site vs another

This new eGuide is packed with actionable insights including guidelines by product category.